Why hire me,
a fractional marketer?
You have too many marketing priorities and a full-time employee isn't in the cards.
Cost-effective
Hiring a full-time employee is expensive, but now you only pay for the work you need done for the amount of time it takes.
Flexible work
Work with me as needed and adjust my involvement up or down based on your changing marketing needs.
Expertise
A decade of marketing experience enables me to quickly understand your business, offer fresh perspective, and deliver results.
Team focus
Bringing me onboard alleviates some of your team's workload, so they can now efficiently focus on their priorities.
Fast execution
Singular focus means delivering results faster than your internal team who (understandably) juggle a lot of other responsibilities.
Product & Customer Marketing Services
As an experienced marketer obsessed with your customer lifecycle and brand reputation, I identify organic growth opportunities in your marketing efforts and jump in with both feet to make them happen.
My expertise combines product, customer, and brand marketing, including:
Brand awareness
strategy & campaigns
Public relations and social media efforts that highlight your POV and customer/employee advocacy.
Buyer's journey
nurture programs
Deliver effective and relevant value at every stage of the sales funnel to convert more quality leads.
Go-to-market &
product launches
Project management and market research, positioning and messaging, enablement, and campaigns.
Sales enablement
Product adoption
& retention
Customer advocacy
Set your sales team up for success with messaging, use cases, competitive insights, and product-led content.
Drive product stickiness by helping customers get the most value out of your offerings.
Identify your fans, give them the VIP treatment, and elevate their voices to showcase their success.
Bring me onboard when you need to:
Fulfill a marketing role part-time
You need an expert to manage product and/or customer marketing — but not quite enough to hire a full-time employee. That's where I come in to fulfill this role for X hours each week, for however long you need.
Launch a project
Whether you need a strategic plan to be created or you already have an outline (but not the bandwidth), I am your dedicated marketer to launch a project and create a solid foundation for its long-term success and scalability.
Extra help for a big project
The team's already at capacity and you need more marketing support to efficiently get to the finish line of a big project, launch, or event. I jump in where help is needed and contribute as an agile team member.
Fill a role during short-term absence
Responsibilities of a role still need to get done when a team member is out on leave or you're rehiring for the position. I temporarily step in to make sure things run smoothly until the full-time employee is back/starts.
Interested in working together?
Let's chat about your marketing goals and how I can help you achieve them.
We can make this be as informal or formal as you're ready for it to be. No strings attached, I promise.
Prefer to skip the form? Email me at lexi@lexiayala.com
Either way, I look forward to meeting you!
Hi!
I'm Lexi, a fractional marketer ready to help your customers get the most value out of your brand and actually use your product.
I'm your marketing solution when you don't need to hire another full-time employee, but you can't add more to your team's already-full plates. That's where I come in and focus on the "more," working in a silo or as part of the team, for a handful of hours per week for however long you need the extra help.
While I specialize in B2B tech, for 8+ years I've helped businesses in a variety of industries build brand awareness, nurture through the funnel, and turn customers into advocates.
Great at moving from one role to another with ease, I create big-picture strategy then roll up my sleeves to tackle those small-but-important tasks, and collaborate with other teams so we can collectively accomplish the overarching and individual goals.
I'm a mom to two young children and wife to a B2B tech salesperson. We live in Colorado where we love to go hiking and explore the mountains, eat anything with green chile, and root for our favorite sports teams.
I’m proud of the authentic energy and enthusiasm I bring to my work. I’m your team’s cheerleader with a go-getter attitude, known to always take on a challenge with a positive mindset and determined approach. I’m an active participant, empathetic colleague, and curious learner. Simply put, it’ll be fun to work together 😁
